Rhäzünser is launching a product innovation 

Rhäzünser offers a new way to quench your thirst: The Swiss mineral water brand is launching its new product «Rhäzünser Plus». «Rhäzünser Plus» is a sparkling mineral water with a fruit juice content of 4% and is available in bars, restaurants and in the retail business in two flavours: lemon and peach. The new product is low on calories and contains six essential vitamins. With «Rhäzünser Plus», Feldschlösschen Beverages Ltd. produces for the first time a so called near-water softdrink (mineral water supplemented with vitamins and other nutrients). In recent years the near-water market has been buoyed up by a burgeoning health boom. Lighter in taste and lower in sugar than traditional drinks, these clear, colorless, water-like refreshments have become popular, especially among young people.