To cheer your favourite team seems to make you thirsty: Football supporters at the Euro 2004 are drinking more beer than expected. Therefore, Feldschlösschen Beverages Ltd. is delivering another 70 000 litres of Carlsberg Non-Alcoholic to Portugal. Altogether 280 000 litres were produced in Rheinfelden and delivered to Carlsberg’s Unicer SA in Portugal.
For as many people know, European football's governing body UEFA prohibits stadium sales of alcoholic beer at international matches. This is why the Swiss-produced Carlsberg Non-Alcoholic is on sale inside the Euro host stadia in Portugal this summer. Carlsberg Non-Alcoholic was developed by Feldschlösschen Beverages Ltd. because Carlsberg's global centre of expertise for non-alcoholic beers is located at its Rheinfelden headquarters. Only very few breweries have as much experience in the production of non alcoholic beers as Feldschlösschen Beverages Ltd. Switzerland's leading beverage company has had various non-alcoholic beers in its product range for many years, including Feldschlösschen-Schlossgold, Löwenbräu alkoholfrei, Cardinal sans alcool and the export product Moussy.